Aluuna Threads
Branding

Aluuna Threads is the sister business to the already established Aluuna brand.

Aluuna Threads is designed for the everyday person to create and sew their own garmets. The brand strives to encourage their community to choose a more sustainable and ethical approach to fashion and clothes.

The objective was to maintain the elevated aesthetic and distinct personality of the existing Aluuna brand, while creating a new gate way for new customers to engage with the business.

The branding is approachable, sophisticated, elevated and stylish.